Customer experience encompasses every aspect of a company's offering – advertising, packaging, product and service features, ease of use, reliability and, of course, quality of customer care. One of the many marketing buzz words. Why? Finally after many years of offering excessive product features, price wars, paucity of human contact and slashing staffing costs, companies try to move indifferent customers back into the center of attention.....
See more here: https://christinadanieldigital.weebly.com/blog by Christina Daniel, digital marketing evangelist