What makes a company an employer of choice? A rising number of employers report difficulties filling vacant positions. The importance of leadership if companies hope to entice the best talent. How do I compare to other employers on the job market? Employers of choice might not be the same for everyone, but a general idea of an ideal employer is pretty much accepted by all. Since talented candidates can get choosy when applying for a job, it is important to keep their preferences in mind. The main idea behind an ‘employer of choice’ is an employer that seems to actually care. A company that offers benefits such as health insurance, bonuses, or competent salaries that are equal to or more than the market rate, is of course going to be widely known as a much sought- after employer. Many companies even offer travel packages as perks. Such supportive deals and packages in addition to a good salary can attract many people to apply for positions in the firms. Organizations that offer opportunities for growth once they hire an employee for a certain position are also considered good employers. With the increasing competition in the global workplace
and people struggling to go big, nobody likes being stuck at the same place with the same salary. Offering promotions in ranks after some time can be a great driving force to work hard, and a brilliant incentive in attracting employees. Companies with leaders who provide authority to their employees instead of making them work like puppets under total directions also are generally well reputed as employers. Empowering employees can work wonders, increasing productivity and promoting sustainable engagement. A place where their suggestions are valued, where they have a say in business decisions, where they are made aware of the latest company-related news, where their input is respected and where they are provided feedback on their tasks or appreciated on achieving goals will automatically increase job satisfaction for employees, rendering the workplace as a company worth applying at for new candidates. Flexible schedules are also more attractive, whereas long and strict working hours can be intimidating. Companies that have a reputation of fair behavior toward their employees, rewarding the most deserving ones, are also desirable employers. For places that play favorites, frustrated employees that aren’t getting what they deserve can create a bad name for their firm. A work-life balance is also thought to be crucial by many employees, with them preferring places that offer
extracurricular as well. All work and no play can get dull, even at the workplace! Moreover, employers are often judged by the work environment they have to offer, with places offering more amenities and well maintained offices being the popular choice.